Nike
Ui Interaction
Figma
INTRODUCTION
A fluid, high-energy carousel that brings Nike products to life through motion. Each swipe feels intentional — products snap into focus, typography breathes, and subtle transitions reinforce speed, precision, and confidence. The interaction mirrors the rhythm of athletic movement, making exploration feel effortless and immersive rather than mechanical.
DESIGNING METHOD
I began by identifying common usability issues in e-commerce carousels—such as low engagement, unclear focus, and passive scrolling—and reframed the carousel as an active discovery tool. Motion, scale, and contrast were used strategically to establish hierarchy and guide attention, ensuring that one product is always clearly in focus.
Throughout the process, usability remained a priority, with motion calibrated to enhance clarity without adding friction or visual noise.
FINAL PERFORMANCE
Overall, the carousel elevates a familiar UI pattern into a refined, performance-oriented experience that supports user goals, reinforces Nike’s identity, and delivers a premium feel through responsiveness and visual confidence.
